[ Tips ] 一分鐘使用導覽
商品編號： 9-717-468 出版日期： 2017/04/04 作者姓名： Yoffie, David B.;Baldwin, Eric 商品類別： Other 商品規格： 11p 再版日期： 2017/10/18 地域： 產業： E-commerce industry;Retail trade 個案年度： -
商品敘述：
In 2017 Wal-Mart was still the world''s largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart''s leadership had targeted the rapidly-growing e-commerce arena as strategic priority, but there it faced intense competition from dominant online retailer Amazon. In such a competitive environment, how should Wal-Mart respond to the reality that its traditional strengths no longer guaranteed robust growth?
涵蓋領域：
Business growth;Competitive strategy;Growth strategy;International business
相關資料：
Case Teaching Note, (5-717-509), 5p, by David B. Yoffie
哪些人也有訂購？